Mitsui & Co. Europe Plc Case Study:
Mitsui & Co. Europe Plc is a subsidiary of Mitsui & Co. Ltd, one of the world’s most diversified comprehensive trading and investment conglomerates. Mitsui & Co Europe Plc manages Mitsui & Co.’s overall business activities in Europe, the Middle East and Africa.
Currently the company is present in six countries in Africa – Mozambique, Ghana, Kenya, Algeria, Morocco, South Africa and Egypt. Mitsui is actively looking to increase its business and investments on the continent, in a manner that is sustainable and brings tangible benefit to host countries.
The company has been very successful in the upstream focused businesses in the oil and gas and energy sectors in partnership with other international companies. However, it recognises that in the downstream areas such as retail; food resources, product and services, healthcare; consumer services; and IT and communications it will need more local business partners and more interaction with governments.
Rosalind Kainyah and her team at Kina Advisory have been engaged as a ‘trusted advisor’ to Mitsui & Co. Europe Plc since April 2014 to assist in expanding and establishing Mitsui’s business interests in Africa.
Rosalind and her team at Kina provide advice and assistance on identifying and introducing prospective business opportunities – including carrying out market research – and managing economic, political and social issues relevant and necessary for the success and sustainability of Mitsui’s businesses in Africa. They also introduce and assist with the engagement of country business advisors and with the recruitment of staff.
In addition, in partnership with Oxford University, the Kina team helped with the design and delivery of Mitsui & Co. Europe’s Africa entry training programme. It provided senior managers with broader political, social and economic contexts to support investment decisions.
Mitsui has expanded and deepened its relationships across Africa and increased its footprint of activities and prospective opportunities. Senior business managers in Mitsui have been through the Africa entry training programme and have a better understanding of doing business in Africa which helps inform their investment decision making programme